South Africa's best bank at "face value"
According to readers of South Africa's online guide to money, Standard bank has the best looking logo of the four big banks.
With more than 1500 people polled, the Blue and white logo depicting a flag finished ahead of Nedbank's green emblem in 2nd, ABSA's red "A" in third and FNB's tree clad logo in 4th.
When asked the question "Which is your favourite big four bank logo?" users of justmoney.co.za where fairly evenly split, but eventually opted with Standard Bank's Flag logo as their favourite.
The poll was conducted online over the month of March and returned more than 1500 responses - and no doubt raised some speculation amongst users about whether to vote for their own bank's logo or whether to vote for the design that they felt was the best out there.
Justmoney's general manager Andy Gilder said although the topic was somewhat removed from their usual monthly poll, the logo question certainly garnered a great deal of interest.
"While we usually ask fairly in-depth questions about the fees and costs of financial services products, in March we thought it would be good to ask something more trivial - just to see what people were thinking. As it turned out, the response was very good and we feel that the results are a fairly good reflection of what consumers are thinking at present."
The final results of the poll were as follows:
What is your favourite big bank logo?
•· Standard Bank: 29%
•· Nedbank: 26%
•· Absa: 24%
•· FNB: 21%
While the green of Nedbank is thought by many to have a calming effect, design experts often argue that the deep blue of standard bank is a colour that many people associate with trust.
Interestingly enough, FNB's logo - perhaps the most complicated logo, finished in last place after having held the lead for most of the month.
"We felt that FNB might end up being the most popular and it was certainly the consensus in our own office that the FNB tree was the favourite, but it goes to show that complicated isn't necessarily best and by the end of the month the other banks had all taken over from FNB.
As South Africa's online guide to money, Justmoney.co.za delivers a range of comparison tools to allow users the chance to compare financial products before they buy. With fresh news and daily content as well as the opportunity to apply for a range of solutions online it is fast becoming a favourite amongst the South African online community for its simple and straight forward approach to financial services.