Unless you are a banker, it is very unlikely that you will want to spend too much time in the bank. Most people go to the bank because they have to and anything that makes that experience a little better has to be welcomed. FNB have recently redeveloped and relaunched their website with some pretty impressive results. Justmoney.co.za frequently sources information from this site and the new version works for us. So what stood out?
- Intuitive interface
- Slick clean graphics
- Above the fold layouts
The web is constantly changing, no-one will look at a cluttered info portal from yesteryear, that is just an invitation to bounce. The new FNB site apparently aims to make it more of a destination experience, which is no easy feat in the banking sector. The intuitive interface gives you a 'my menu' option you put in your name and the site remembers you when you return, and lists links you have recently visited.
When you use an online banking option you go there to do things, so having where you have recently been so easily available makes a real difference to the experience. The new design puts a lot of the info 'above the fold' meaning no scrolling up and down to see what you want to, although the pricing guides are still in the old, long scroll and keep scrolling format, making info harder to find. The overall look of the site is also very slick and clean making navigation much easy than the previous version. FNB's new website is a winner and they are leading the pack amongst South African banks in their approach to online.