As the technology landscape of South Africa (and the world) continues to change at a rapid pace, MWEB have "thrown down the gauntlet to its competitors" by adding an uncapped option to its range of products.
The campaign that led up to the announcement was brilliant - one of sheer viral genius, but some might feel that the announcement was a bit of an anti-climax and will probably feel a bit disappointed.
It all started a couple of weeks ago when a group called "Free The Web" popped up on Facebook, leading people on and initiating fantasies of internet without the burden of Telkom line-rental or putting a kidney down as a deposit on your 3G account.
On Wednesday, the campaign hit a high note as a journalist from News24 claimed to be in possession of an exclusive press release which "will change the internet landscape for South African users forever".
Then, on Thursday morning MWEB announced that it had added an uncapped option to its product range at a remarkably reasonable price. However, you're still stuck with Telkom line rental.
Great news in the greater scheme of things since the broadband savvy of South Africa have increased by more than 50% in the past year, but will MWEB be able to handle the influx of users this type of service will generate?
A quick search on Hellopeter.com shows that existing MWEB users who opt to comment on the company are far from pleased with the service they receive. Although to be fair to MWEB, Hellopeter.com is little more than a whinging platform - hardly a portal to finding genuine solutions.
Broadband users must remember that there are other options available to them. Wireless Online offers an uncapped option starting at R399 and, for those on the go, WirelessG is a slightly cheaper way to buy your 3G data and it actually carries over meaning it is is available for 30 days from the purchase date.
Only time will tell whether the decrease in the costs of the uncapped bandwidth will be the "change of local landscape" that MWEB is hoping for but for the meantime, we have to welcome the fact that we are finally starting to see some positive effects from the much talked about SeaComm cable...