Samsung, Cameron to collaborate for 3D content

By Staff Writer
Samsung's South Korea division and James Cameron, director of the smash-hit film Avatar, announced on Friday that they will work together in a bid to boost content for the 3D televisions.

The agreement between the two will allow Cameron and his crew to make 3D footage of music videos which will feature South Korean pop stars. Samsung will use the footage to promote the sale of its 3D TVs across the globe.

Avatar, which grossed $2.8bn in ticket sales at the box office, created an influx of 3D films and set the trend in the movie industry and Samsung believes that there is a real market for the 3D TVs.

The electronics company, which is the world's largest manufacturer of flat screen TVS, said that it may raise this year's sales targets for the 3D TV due to the growing popularity and demand. The original target was two million but with everybody, including sports broadcasters, getting on the band wagon, there is scope to raise the target bar significantly.

"Demand for 3D TVs is very strong, but the supply is falling short of such a strong demand due to panel shortages. But there is a possibility that the initial two-million sales target may be raised," Yoon Boo-keun, president of the company's visual display division, told a news briefing.

Cameron believes that the biggest obstacle that needs to be overcome is content tailor made for 3D televisions and said that the thousands of hours worth of content that is needed "will require a revolution in the way TV is produced."

3D TVs will cost around R21 000 and if you didn't keep your glasses from when you went to go watch Avatar, you might have to pay an extra R50 - R250 for those too, depending on the quality.

If everything, however, goes according to plan, the way we watch television could be changed completely and as technology evolves there is no telling just where our TV watching experience will end.

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