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Starbucks available in SA for the first time

The Starbucks coffee brand will be served in South Africa for the first time during the 2010 Fifa World Cup...

9 June 2010 · Staff Writer

For those who have always dreamed of having a cup of Starbucks coffee in South Africa - the dream can now become a reality.

The Starbucks coffee brand will be served in South Africa for the first time during the 2010 Fifa World Cup and it will only be available at selected Southern Sun Hotels and Tsogo Sun Casinos.

The cities involved are Johannesburg, Cape Town and Durban at the following venues:

Southern Sun Hotels: Johannesburg: Southern Sun, Sun Square Montecasino Hotel and Inter Continental Johannesburg Sandton Towers, Cape Town: Southern Sun Cullinan Hotel, Durban: Southern Sun Elangeni Hotel and for Tsogo Sun Gaming: Johannesburg Montecasino and The Teatro at Montecasino.

The Starbucks website also stated that there is a potential for future roll outs into other Tsogo Sun properties nationwide.

Africa has a long history of producing some of the best coffees in the world and Starbucks has a relationship with many African coffee farmers.

"This move into South Africa is another sign of Starbucks' commitment to doing business in Africa," the company said.

All the Starbucks espresso and espresso-based beverages that will be served in South Africa will be made from 100% Fairtrade certified coffee.

Southern Sun MD Graham Wood was very excited about the prospect

"We look forward to being able to offer our guests the large variety of coffee options that will be available to them in select hotel," he said.

"The first We Proudly Brew coffee will be served in select Southern Sun Hotels and Tsogo Sun Casinos in Johannesburg, Cape Town and Durban in time for the World Cup festivities. Customers will be able to enjoy Starbucks brewed coffees, espresso based beverages and Tazo Teas in restaurants, cafes and catering. In South Africa, all Starbucks espresso and espresso based beverages will be made from 100 percent Fairtrade certified coffee," a statement read on the Starbucks website.

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