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2010 World Cup most economically successful ever

By Staff Writer
South Africa's hosting of the 2010 Soccer World Cup bolster the coffers of FIFA by as R29 billion which means the 2010 tourney was the most successful in FIFA's history.

The turnover was almost 25% higher than back in 2006 when the tournament was held in Germany.

This information was released in a study by Pircewaterhouse Coopers (PwC) titled: "Back on Track? The outlook for the global sports market to 2013."

The international sports industry was by no means exempt from the global financial crisis but certain sectors of the industry continued to thrive despite the tough economic times.

As much as 95% of the profit made by FIFA will be used to help finance its operating costs for the coming four years.

Ticket sales contributed a large chuck of FIFA's revenue with almost three million people attending matches with an average cost of R1700 per ticket; the sport's governing body coined an estimated R5.1bn from ticket sales alone.

This figure is more than the combined income from ticket sales for all types of other sport in South Africa.
The immediate impact of the tournament on the South African economy was also distinctly evident. Analysts believe that the 300 000 to 400 000 tourists who came to the country during the tournament contributed an additional revenue of somewhere between R10bn and R12bn or to 0.5% of the gross national product (GDP).

The full economic benefit of the World Cup will take a few years to materialize but, in the mean time, South Africans can pat themselves on the back for a tournament that was hosted well to a tee.

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