Guiding consumers since 2009

2010 World Cup most economically successful ever

By Staff Writer
South Africa's hosting of the 2010 Soccer World Cup bolster the coffers of FIFA by as R29 billion which means the 2010 tourney was the most successful in FIFA's history.

The turnover was almost 25% higher than back in 2006 when the tournament was held in Germany.

This information was released in a study by Pircewaterhouse Coopers (PwC) titled: "Back on Track? The outlook for the global sports market to 2013."

The international sports industry was by no means exempt from the global financial crisis but certain sectors of the industry continued to thrive despite the tough economic times.

As much as 95% of the profit made by FIFA will be used to help finance its operating costs for the coming four years.

Ticket sales contributed a large chuck of FIFA's revenue with almost three million people attending matches with an average cost of R1700 per ticket; the sport's governing body coined an estimated R5.1bn from ticket sales alone.

This figure is more than the combined income from ticket sales for all types of other sport in South Africa.
The immediate impact of the tournament on the South African economy was also distinctly evident. Analysts believe that the 300 000 to 400 000 tourists who came to the country during the tournament contributed an additional revenue of somewhere between R10bn and R12bn or to 0.5% of the gross national product (GDP).

The full economic benefit of the World Cup will take a few years to materialize but, in the mean time, South Africans can pat themselves on the back for a tournament that was hosted well to a tee.

Recent Articles

Featured Part 3: Debt rehabilitation explained

In the third part of our Debt-ucate series we explore which debt rehabilitation solutions are available, and what they entail.

What impact does compound interest have on your savings and debt?

Interest plays a big role in your savings and debt. It determines how much you’ll receive for keeping your money in the bank and it also determines how much you’re going to pay your creditors. But what power does compound interest have on your finances?

Times are tough, but keep your debt under control

While the whole world is going through a rough patch, you may also be feeling the pinch. With the country in crisis, it may be difficult to keep up with your debt instalments. However, abandoning your debt obligations is not the solution.

Debt Series Part 2: Interest rates - unpacked

In the second part of our Debt-ucate series we explore interest rates –from how to get a better rate to what influences it, and how this affects the cost of your debt.

Deals

Chartered Finance Institute Free Course

Price: Available on request
When: Daily
Where: Online

Takealot Lockdown Specials

Price: Available on site
When: Daily
Where: Online

Woolies Winter Sale

Price: Available on request
When: Daily
Where: Online