Orange: Cheaper mobile phones for all?
Vodacom and MTN have also introduced more affordable smartphones; to not only connect everyone more effectively, but to make the mobile market more affordable in South Africa.
With Orange already having an online store, and now a physical one, the competition in the South Africa mobile sphere might be heating up.
"The response to the Orange online store from the South African market exceeded our expectations," says Orange Horizons CEO Sébastien Crozier in a media statement.
"This led to a local warehouse being established to service this market, and now the opening of our first retail store in the country," added Crozier.
Besides selling the usual gadgets, as well as being a point to pick up and drop off phones for repair, the Orange store will provide international mobile options for South Africans travelling abroad.
"The affordable smart device range captures the consumers wishing to migrate from a feature phone to their first smartphone, data usage from these consumers is growing depending on their needs," said Larry Annetts chief marketing officer of MTN South Africa.
Vodacom shared these sentiments with MTN, also introducing more affordably priced smartphones.
"Introducing high-quality, low-priced devices is just one leg of our three-part strategy to connect South Africa. The first leg is the network itself – we're investing R9 billion across South Africa this year  to expand both the reach and quality of our coverage," said Phil Patel, Vodacom's chief commercial officer.
MTN went on to say that they welcome the competition that Orange will bring, by opening a physical store.
"MTN welcomes the competition new entrants bring into the telecommunications space. This is indicative of an open market and showcases the abundance of opportunities that are available in the telecommunications industry even for companies who do not have any investment in South Africa," said Ahmed Farroukh, the CEO of MTN South Africa.
However, Vodacom told Justmoney that they are "very much focused on [their] own business and can't really comment on what other companies may be planning."
MTN pointed out to Justmoney that it too has similar affordable devices, such as the R499 Steppa smartphone.
"MTN has introduced a bouquet of low end devices such as the Pixie 7 and the immensely popular MTN Steppa that appeal to the needs of the lower end of the market," said Annetts.
Mobile providers are trying to boost revenue with lower data costs, entry-level smartphones and tablets to meet consumers' growing technological needs.
The added competition by Orange could mean that South Africans can look forward to cheaper smartphones and tablets in the near future.
Featured What impact does compound interest have on your savings and debt?
Interest plays a big role in your savings and debt. It determines how much you’ll receive for keeping your money in the bank and it also determines how much you’re going to pay your creditors. But what power does compound interest have on your finances?
Times are tough, but keep your debt under control
While the whole world is going through a rough patch, you may also be feeling the pinch. With the country in crisis, it may be difficult to keep up with your debt instalments. However, abandoning your debt obligations is not the solution.
Debt Series Part 2: Interest rates - unpacked
In the second part of our Debt-ucate series we explore interest rates –from how to get a better rate to what influences it, and how this affects the cost of your debt.
Debt counselling – the two sides of the coin
Being overindebted doesn’t just put a strain on your personal finances; it also puts a strain on your state of mind. The best solution is to start the process of debt counselling so that you can escape the debt cycle. But what are the ups and downs of joining this debt relief programme?
Chartered Finance Institute Free Course
Price: Available on request
Takealot Lockdown Specials
Price: Available on site
Woolies Winter Sale
Price: Available on request