Guiding consumers since 2009

Online platform simplifies stock investing

By Staff Writer
A new personal guide to the stock market has been launched in South Africa. Stock Shop “is an education, information and product platform offering valuable content and product access for beginners, as well as for more sophisticated investors,” according to the company.
 
Sign-up is quick, easy and free, and allows you access to a wide variety of articles, guides and information to help you navigate the complicated and complex world of investing in the stock market.
 
However, you do not have to sign-up to access all of the information. Some of the articles and information are accessible to non-members as well.
 
Stock Shop
 
The online platform was started by CEO Annabel Dallamore, who previously ran the equity options market at the Johannesburg Stock Exchange (JSE).
 
Dallamore said: “At Stock Shop we believe that the South African market should be accessible to everyone. We want to help spread the benefits of investing and saving in South Africa. We have to change from a credit culture to a savings and investment culture. If you want to invest your money responsibly, Stock Shop can help educate and inform you about the stock market as well as present the products and services available. It can help you learn more so you make well-informed decisions.”
 
The website provides access to various education tools, products and services, and trading tools. “The Stock Shop facilitates the interaction between retail investors and the product and service providers,” explained the company.
 
Tools to get you started
 
For those who do not have any, or very little, experience with investing on the stock exchange, Stock Shop provides a range of beginner’s guides from a variety of sources, including IronFX, PSG Online, Khan Academy, Moneyweb, the JSE and Standard Bank.
 
There is also the Stock Shop Academy, which allows user to complete a number of online courses to better help them understand the stock market and how it functions. At present all of the courses on offer are free.
 
Once you are ready to start trading, there are various tools available to assist you. These tools include: charting tools, data providers, commodity trading platforms, forex trading platforms, personal trading tools, online share trading, and trading calculators.
 
Stock Shop also has an invest section, which provides users with a variety of investment options, from selecting an asset manager to choosing bespoke (customised) solution.
 
For those wanting to keep up-to-date with what is happening on the markets, Stock Shop also offers a Daily News service, which provides easy-to-understand information on what has been happening on the stock market.
 
Stock Shop explained: “[The Stock Shop Daily News is] a news service which offers new-to-the-market readers updates on financial news, tips and demystifies important financial concepts.”

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