Cell C will be ending its free WhatsApp promotion on 31 August 2015. It has, however, promised current customers another deal over text message but not much information has come to light. On the 3 August Justmoney’s editor got a text explaining that a new WhatsApp offer will be available from 1 September 2015.
“Our exciting new WhatsApp offer starts 1 September 2015, look out for details as free WhatsApp will end on 31 August 2015. Ts & Cs apply,” said the SMS.
Information is scarce and there’s nothing about the new deal on Cell C’s website. When Justmoney approached Cell C, a spokesperson said: “We will reveal more detail in due course,” adding to the mystery.
So why is Cell C being so quiet about this new offer? Is it to create a hype?
It looks like customers will have to wait until the company decides to release more information. So we wait with baited breath to find out if the new deal will be as enticing (or exciting as Cell C puts it) as the free WhatsApp deal it started last year. Although, how could Cell C beat ‘free’, we wonder?
Cell C launched the free WhatsApp promotion in October 2014. According to the company’s spokespeople, it was “very well received, with Cell C holding about one third of WhatsApp traffic in South Africa.”
The promotion offered qualifying Cell C customers free text, video, picture and voice message sharing, while excluding the WhatsApp Calling service.
This is not the only deal that Cell C has structured for its clients. The mobile network provider has also taken on its competitors by launching a Contract Buy-Out proposition. Contract Buy-Out will give customers up to R10 000 to buy themselves out of their contract should they want to move to Cell C. This deal too has an end date though and runs to 30 September 2015. For more information, click here.