Edgars has launched the ‘Edgars Piece of Me’ project, which will see six local celebrities donate a pair of jeans to the project, with the final piece to be auctioned off on Twitter, raising funds for SOS Children’s Villages South Africa.
The jeans that are donated each have a memory or story connected to them, which will be joined together to create a new story. The celebrities that will be contributing a pair of jeans to the project are: Live-Amp presenter Luthando Shosha, 5FM radio host Poppy Ntshongwana, former Top Billing presenter Janez Vermeiren, South African Marie Claire editor Aspasia Karras, singer Jimmy Nevis and actress Jessica Nkosi. For the stories they have about the jeans that they are donating, click here.
The donated jeans will be recycled by local designer Craig Jacobs “into a unique, new denim creation,” according to Edgars.
The auction
The unique denim creation will be revealed by Edgars on Twitter on Monday 24 August. Interested bidders will have three days to determine if they want to participate in the auction, which will take place on Twitter on 27 and 28 August using the hashtag #EdgarsPieceOfMe.
“The auction will run over the two days, starting at 09:00am on 27 August and ending on 28 August at 16:00pm. Edgars will donate a minimum of R5 000 or match the winning bid, should it be higher, and all proceeds from this auction will be donated to the project’s deserving beneficiary – The SOS Children’s Villages, South Africa,” explained Edgars.
The auction is being carried out in partnership with auction house Stephan Welz & Co. Chantelle Burrows.
The charity
SOS Children’s Villages help over 6000 children locally through various residential, educational and developmental programmes. There are over 200 000 children benefiting from the charity’s services in 135 countries.
The charity has 11 areas of operation in South Africa, including eight villages and three social centres. Each of the villages has on average ten to 12 SOS Family Houses that support children who do not have parental care.
“The charity has a host of facilities at their various villages around the country, from houses to help girls prepare for an independent life to a multi-purpose hall that is used for the many extramural activities that the children are involved in,” noted Edgars.
To visit the Edgars Piece of Me website, click here.
For the terms and conditions of the auction and to pre-register as a bidder, click here.