Guiding consumers since 2009

OUTsurance slammed as racist

By Angelique Ruzicka

Direct insurer, OUTsurance, landed itself in hot water over Father’s Day weekend for apparently running an advert which featured mostly white dads and only one black father. CEO of OUTsurance, Willem Roos, has since told Justmoney that this was not an advert created by the insurer but a video clip that had been retweeted and shared by a junior employee on the company’s Facebook and Twitter pages.

“It was not an OUTsurance advert at all but a link to a viral video that one of our social media employees shared. It wasn’t approved by exco. I know we have egg on our faces now as a result. Every Tweet today is like putting up a big billboard. It didn’t reflect the demographics of South Africa and the OUTsurance clientele,” conceded Roos.

OUTsurance has since withdrawn the video but it suffered backlash from people on social media who believed the advert insinuated that black men weren’t good fathers and threatened to withdraw their business from them.

The insurer issued an apology on Twitter, saying: “We apologise for our Father’s Day video. It did not appropriately represent SA’s demographics. It was an unintentional oversight.”

Roos said there would be protocols in place imposed on any Tweet or Facebook message – the same ones that apply when the company makes an advert. He admitted that this would fly in the face of creating a nimble marketing team but added that there was no quick fix to the situation. “We’ve caused damage and we’ll have to take the knock. We have put a lot of effort into transformation and will intensify our efforts,” he said.

 

Recent Articles

Featured What happens to your finances when the interest rate drops?

An interest rate cut simply means that the cost of borrowing is lower, and therefore cheaper. This is sometimes a tool used to encourage economic growth. But what does such a cut mean for your finances?

Raise a deposit for your house in 5 steps

If you’re a first-time home buyer, you could be lucky enough to be  approved for a 100% bond, but if you aren’t, a 10% deposit might be required. This  could be a daunting prospect.  However, a few financial tweaks to your lifestyle and spending habits could get you a foot in the property door and, once you’ve purchased a property, significantly reduce your long-term bond repayments.

Get personal with your finances – and tie the knot

As time passes, your financial products may not live up to your needs. Therefore, it’s important to take stock of what you’re paying for and adjust where necessary. We got in touch with financial advisers to find out how you can get your finances in order, and what you should do to ensure you’re financially stable.

Personal loan or business loan? The best way to finance your business

When starting your own business, you may have to rely on external funding. Perhaps you qualify for a personal loan, but would it be better to take out a business loan instead? We got in touch with a specialist to find out whether it’s best to take out a business loan or a personal loan to assist you with your ongoing business or start-up.

Deals

Cash Rewards up to 20% when you swipe your Absa Card at Spar

Price: Available on request
When: Daily
Where: Nationwide

The Royal Elephant Hotel Valentine's Day Special

Price: Available on request
When: 14 February 2020
Where: Centurion

Premier Hotels Vegan Dinner Special

Price: R225 per person
When: Monthly
Where: Nationwide