Guiding consumers since 2009

Spam-blocking app to open offices in SA

By Isabelle Coetzee

Truecaller, the popular cellphone app that allows users to block unwanted calls, has announced it will launch its regional headquarters in South Africa.

The app currently hosts over 250 million users worldwide, and it enables them to identify, flag, and block spam calls, as well as provide caller ID on calls they actually want to receive.

Over 20% of their users are based in Africa, of which 3.2 million are South African – their third largest market on the continent, following Egypt and Nigeria.

Every month Truecaller blocks 12 million spam calls in South Africa, which means on average South African users receive 15 spam calls per month.

This places South Africa fifth on a list of countries that receive the most spam calls, with Indian users at the top and each receiving 22.6 spam calls per month. 

Although South Africa is only the third largest Truecaller user on the continent, it has proven to be number one in terms of growth, seeing an uptake of 120%.

“Over the past 12-months South Africa has excelled all countries in the region, becoming the fastest growing market for us on the continent,” said Ted Nelson, chief commercial officer of Truecaller.

“With the positive momentum of growth, we are confident this is the right timing for us to expand our presence and start engaging more deeply with the ecosystem,” he added. 

Truecaller will also make their services available to those who only have access to feature phones, but unlike the app it will come at a cost.

According to Nelson the app is currently free, with the option of upgrading to their professional experience, which predominantly removes ads.

Recent Articles

Featured Get personal with your finances – and tie the knot

As time passes, your financial products may not live up to your needs. Therefore, it’s important to take stock of what you’re paying for and adjust where necessary. We got in touch with financial advisers to find out how you can get your finances in order, and what you should do to ensure you’re financially stable.

Personal loan or business loan? The best way to finance your business

When starting your own business, you may have to rely on external funding. Perhaps you qualify for a personal loan, but would it be better to take out a business loan instead? We got in touch with a specialist to find out whether it’s best to take out a business loan or a personal loan to assist you with your ongoing business or start-up.

What to do when you’ve been denied a home loan

After months of scanning property sites and attending showhouse after showhouse, you’ve finally found what you’ve been looking for. But your dream of owning a home comes crumbling down when you receive the news that you’ve been denied a home loan. So, what now?

Best travel cards offered by top South African banks

Planning a trip abroad involves a lot of administration. You need to consider travelling arrangements, reasonable accommodation, and a daily itinerary. But have you considered how you’re going to pay your bills once you arrive? Besides considering bank costs, you also need to consider exchange rates.


Takealot January Big Sale

Price: Available on request
When: Until 31 January 2020
Where: Online

Annique Restore Package Special

Price: From R600
When: Until 31 January 2020
Where: Centurion

Ster-Kinekor Senior Citizens Discount

Price: Available on request
When: Daily
Where: Nationwide