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The short-lived Uber fare cut

By Alina Hardcastle

On Monday, 6 June 2016, Uber reversed its 20% fare cut, announced in April of this year. It was implemented in Cape Town, Johannesburg and Durban for the quieter winter period.

“In April we cut prices to encourage more riders to use Uber. At the time we promised that if those price cuts didn’t work out for drivers - because they weren’t busy enough and therefore earning more - fares would go back up,” said an Uber Spokesperson.

At the time, Uber fares were cut with the purpose of increasing the demand for the Internet ride-sharing app and the company promised to implement minimum payment guarantees for its driver-partners.

Uber’s spokesperson added: “Uber works well when it’s working for both riders and driver-partners. We need drivers to get passengers around and passengers to keep those drivers busy.”

They strongly believe that drivers will earn more as a result of these changes.

According to the company, Uber continues to be a safe, affordable and reliable service for riders in South Africa.




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